Growth specialist and AI automation builder at Lottomatica, where I design and run production automation systems for competitive intelligence, reputation monitoring, and CX analytics. Prior experience in product marketing & digital innovation at Opinno Italy, Philip Morris International, and American Express. Content Advisory Board Member at LogRocket.
Growth specialist and AI automation builder working at the intersection of digital marketing, product, and agentic AI. Currently leading growth delivery initiatives at Lottomatica, Italy's largest gaming group, where I design and run production automation systems (n8n workflows, MCP servers, Claude-powered pipelines) for competitive intelligence, reputation monitoring, and CX analytics in a heavily regulated environment (EU AI Act). Background spans American Express, Philip Morris International, and innovation consulting at Opinno. Open-source author of three MCP servers and a local-first OCR extension used by 3,000+ people. MSc in Marketing Psychology (110/110 cum laude, Sapienza); currently completing an AI Engineering master's. Local-first, no-hallucination engineering philosophy.
Companies I've Worked For
I've had the privilege of working for these industry-leading companies, gaining valuable experience in product marketing, digital product development, AI implementation, and go-to-market strategies across multiple sectors.
Lottomatica
Growth Delivery Senior Specialist
AI & Automation Initiatives
LogRocket
Content Advisory Board Member
Editorial advisory on product analytics & UX content
Leading growth delivery initiatives at Italy's largest gaming group: designing and running production AI automation systems for competitive intelligence, reputation monitoring, and CX analytics in a heavily regulated environment (EU AI Act).
Key Contributions:
Design and deploy AI automation workflows (n8n, agentic AI, Claude API) streamlining reporting, competitive analysis, customer journey insights, and recurring CX/marketing operations, saving 10+ hours of manual work per week
Built a competitor intelligence system monitoring promotional offers across 12 market competitors, combining automated data collection, historical change tracking, and AI-generated executive reports, cutting analysis turnaround from days to minutes
Own and operate an automated reputation-monitoring pipeline for consumer review platforms, processing hundreds of reviews per month with data-integrity safeguards and review-removal tracking; manage the company's review presence and guide the customer service team with score-optimization guidelines
Analyze and optimize customer journeys via behavioral analytics (Contentsquare, GA4) to identify friction points, improve conversion rates, and grow acquisition from owned digital properties
Navigate EU AI Act and regulatory compliance reviews for AI-powered automation, partnering with security and compliance teams
Impact growth metrics including conversion rate, user acquisition, funnel optimization, and revenue performance across the group's brand portfolio
n8nAgentic AIClaude APICompetitive IntelligenceCX AnalyticsContentsquare & GA4EU AI Act Compliance
Content Advisory Board Member
•LogRocket
2025 - Present (Freelance)
Review strategic content on product analytics, developer tools, and growth for one of the leading product-analytics platforms.
Key Contributions:
Reviewing and advising on technical and product-marketing editorial content
Bringing field insights from analytics, UX research, and product marketing into LogRocket's content roadmap
Led product development and go-to-market strategy across financial services, aerospace, and healthcare clients: full MVP delivery from discovery and market research to design, validation, and launch.
Key Contributions:
Led product development and go-to-market strategy across financial services, aerospace, and healthcare clients: full MVP delivery from discovery and market research to design, validation, and launch
Researched and implemented AI solutions for a major financial services client to strengthen data management and operational efficiency
Conducted technology scouting for an aerospace startup developing geosatellite AI radar systems
Designed and prototyped a self-service patient guidance portal for a leading Italian research hospital using Design Thinking, mapping the full user journey
Facilitated innovation workshops guiding cross-functional Postepay teams through Amazon's "Working Backwards" methodology to develop customer-centric solutions for the Postepay ecosystem.
Key Contributions:
Coached participants on customer discovery and problem framing, applying Design Thinking to translate business challenges into validated product opportunities
Supported teams in defining customer-first hypotheses, working press releases (PR/FAQ documents), and MVP roadmaps
Working BackwardsDesign ThinkingCustomer DiscoveryMentoring
Digital Capabilities Analyst
•Philip Morris International
September 2024 - March 2025
Coordinated and analyzed IQOS.com e-commerce KPIs to optimize UX and conversion rates across the customer journey.
Key Contributions:
Coordinated and analyzed IQOS.com e-commerce KPIs to optimize UX and conversion rates across the customer journey
Managed end-to-end the IQOS.com "Personalization" section, including the launch of the personalized engraving service: journey definition, UX analysis, configurator development coordination with internal teams and external agencies
Built KPI dashboards in Power BI and Looker Studio supporting data-driven decisions across e-commerce and CRM
Optimized the LiveChat experience through AI models to automate customer interactions
Built an IQOS Store Locator MCP server (Node.js) as an internal AI-integration proof of concept
Open source and side projects I build and run in production: MCP servers, local-first tools, and self-hosted automation.
OCR Buddy
3,000+ users
100% local, no-hallucination OCR for Chrome
Chrome MV3 extension running PP-OCRv5 on ONNX Runtime Web (WebGPU + WASM), fully on-device: no servers, no API calls, no telemetry. Reads text, code, formulas (Formula→LaTeX) and tables (Table→Markdown) from a region, the viewport, or a whole scrolling page.
Personal VPS on Docker/Traefik running n8n, Redis, Syncthing, and custom MCP servers; production workflows for data collection, SERP monitoring, and AI video generation pipelines.
DockerTraefikn8nLinux
Education
Professional Master (EQF Level 6) in AI Engineering
Profession AI•November 2025 - Present
Advanced professional certification in AI Engineering, focusing on machine learning, deep learning, LLM implementation, and AI system architecture.
Master's Degree (LM-51) in Communication and Marketing Psychology
Sapienza University of Rome•2021 - 2023
Specialized in psychology applied to communication and marketing, focusing on user experience, customer insights, and digital strategies. Grade: 110/110 cum laude
Bachelor's Degree (L-24) in Psychological Sciences and Techniques
University of Catania•2018 - 2021
Foundation in psychological principles and research methodologies, with focus on behavioral analysis and cognitive processes.
Skills
AI & Automation
n8n (production)Claude API / Anthropic ecosystemMCP server developmentAgentic workflowsClaude CodePrompt engineeringBrowser automation (Playwright)
I'm always interested in new opportunities and professional connections. Whether you're looking for someone who builds AI automation, drives growth, or bridges product and marketing, or just want to talk shop, feel free to reach out.
